Springest
Springest is an independent comparison website for training programmes and courses. L&D providers place their learning products that allow you to view, compare and find your ideal course, e-learning, coach or education. Springest asked us to rebrand their corporate websites. With this rebrand, they also would like to build sites and pages completely through a number of flexible components. It was important that the components would be designed in such a way that the design of the sites could remain optimal in terms of consistency and user-friendliness.
To achieve this, Springest would be able to set up and organize the sites completely itself, we developed a custom WordPress theme. The themes consisted of:
- Brand guidelines in which style elements such as colors, fonts, and buttons, which must be clearly defined.
- Basic elements such as navigation, header, footer, search results page, etc.
- A number of generic pages that can be build by Springest themselves by predefined elements.
Client:
February 3, 2020
Review:
Date:
February 3, 2020
Site Link:
Services:
UX & UI design
The process and reflection
The UX phase went very smoothly, because we were working very closely with the client. When there was a question or small feedback item, we were able to reach out to each other within a channel set up in Slack. This was also a learning moment for the team to start using these Slack channels with clients more often, to make the process go a lot smoother.
Rebranding projects are usually challenging, but the UI phase with Springest was even more challenging than usual. Since we are only doing the corporate sites rather than the main site. It means the main site is going to be 'stuck' with the old branding, and the corporate websites are going to receive the rebranding. The challenge was to make the rebranding in such a way that the user is aware that they are still within the Springest network, even though the branding is different. The idea came to my mind when I was looking carefully at the colourful elements and unique shapes used in the logo of Springest, therefore I realised that we can use this aspect to create a new branding, while still being recognisable.
It was really pleasant to work with the people from Springest during this project. Whenever we had our meeting, we noticed that they had a lot of interesting comments and they were very knowledgeable about User Experience and User Interfaces. They gave us enough autonomy and flexibility through the process, while also providing us with critical and valuable feedback. We noticed this mostly in the UX phase, when we were building the component which made up the pages. The questions were always asked from either a user perspective or a perspective from colleagues (in case their colleagues would not understand the function of the component).
This project is currently live and you visit it here.
